MICHAEL PIERCE
MEDIA & MARKETING STRATEGIST
DIRECTOR AND EXEC PRODUCER, CREATIVE
"MEDIA FIXER"
WORK
A Southern California native and USC graduate who began his film career working as an executive assistant at the production company for Oliver Stone's film Heaven and Earth. Soon thereafter he worked on films for other notable directors Paul Thomas Anderson, the Wachowski's and Clive Barker.
He produced his first series of TV campaigns in 1996 and won a CLIO for Best International Kids for RC Cola. His credits include hundreds of TV commercials and music videos for clients and directors such as Perrier, Faith Hill, Chevrolet, Lux Shampoo, Jewel, Microsoft, Shades Perfume, Jurassic 5, Stereophonics, P. Diddy, Joseph Kahn, Francis Lawrence, Mike Lipscombe, Marc Webb, and Marcos Siega.
In the late 2000s, Pierce began directing TV commercials and digital content for USAA, American Express, Google, MetLife, the Marines, and Travelocity. Several of these campaigns evolved into industry-altering 'integrated campaigns', which set the tone in leveraging TV, digital and social media simultaneously.
Michael also has over two decades of experience in media strategy, planning, and buying for Linear TV, OTT/Streaming, Connected TV, Podcasts, Social Media, and Digital platforms. Somewhere along the way the nickname 'Media Fixer' was given for his ability to maximize media reach, frequency and conversion. His expertise as a strategist for AOR and GTM opportunities has helped numerous agencies win Linear TV, OTT/Streaming, Production Shoots and Social Media accounts with annual media spends exceeding $10MM
He is passionate about data-driven media buying and performance-based marketing, especially those focused on media attribution and DTC consumer purchase path are an obsession.
International experience includes clients from countries around the world such as Japan, Korea, China, Mexico, United Kindom, Turkey, Israel, Germany, and France for TV commercials, Digital Content, Music Videos and Films across verticals including fragrances, beauty products, liquor, tabletop, toys, tech, automotive, beverages, financial, and mobile phones, showcasing a body of work that exhibits a wide variety, unique capabilities, and ingenuity.
His work with celebrities is also well established and includes Josie Maran, Juliette Lewis, Ashley Judd, Samuel Jackson, John C. Reilly, Gwenyth Paltrow, Gina Gurshon, Roger Staubach, Ron Rivera, Robert Griffin III, Charles Tillman, Faith Hill, Jewel Kilcher, Natalie Imbruglia, and Bryan Adams.
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